WHOLESALE-BASIC · Cross Plains, Wisconsin
Esser Distributing Company, INC.
Federal alcohol Basic Permit on file with the TTB.
- WHOLESALE-BASIC
- TTB plate
- Active
- Status
- DENSE-BOOK
- Wisconsin book
- SOLO-CITY
- Cross Plains crowd
The record
Esser Distributing Company, INC. holds an active federal Wholesaler Basic Permit (WI-P-3232), with premises in Cross Plains, Wisconsin.
- WI-P-3232
- federal permit number
- WHOLESALE-BASIC
- TTB class plate
- DENSE-BOOK
- Wisconsin wholesaler book
- SOLO-CITY
- wholesalers crowd in Cross Plains
Source: TTB FOIA List of Permittees, September 2026.
- WHOLESALE-BASIC
- DENSE-BOOK
- SOLO-CITY
- STATE-#24
Not legal advice · see methodology.
Permit & location
| Permit class | Wholesaler |
|---|---|
| Status | Active |
| Federal permit no. | WI-P-3232 |
| City | Cross Plains |
| County | Dane |
| ZIP code | 53528 |
| State | Wisconsin |
| Federal regulator | Alcohol and Tobacco Tax and Trade Bureau (TTB) |
How Esser Distributing Company, INC. fits in Wisconsin
440
wholesaler permits in Wisconsin · DENSE-BOOK
#24
of 52 states for wholesalers
995
all permits in Wisconsin · DENSE-BOOK
Wisconsin carries 440 wholesaler permits — the largest FAA class at 38,957 holders nationwide. Esser Distributing Company, INC. in Cross Plains sits in the middle tier; 995 combined permit rows are on file for Wisconsin.
Wisconsin's wholesaler book vs every state
Where Wisconsin's 440 active wholesalers rank among all states, the cohort Esser Distributing Company, INC. belongs to
440 24th of 52 higher than 28 of 52 states
States, banded by wholesaler permit count
Each bar is a band; taller bars hold more states. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source TTB FOIA List of Permittees, aggregated by state · September 2026
Read with Esser Distributing Company, INC.
ABS(wholesaler_count) peers first (same permit class, other states), then a LARGEST-distance pole and a class-branched guide, not a fixed Related strip.
Paul Sutton Bourbon · Kentucky →
WHOLESALE-BASIC · DENSE-BOOK
ABS(wholesaler_count) peer: Kentucky 436 wholesalers (Δ 4 lighter vs Wisconsin).
'merican Mule, INC. · Connecticut →
WHOLESALE-BASIC · DENSE-BOOK
ABS(wholesaler_count) peer: Connecticut 432 wholesalers (Δ 8 lighter vs Wisconsin).
A & a Market · Maine →
WHOLESALE-BASIC · DENSE-BOOK
ABS(wholesaler_count) peer: Maine 424 wholesalers (Δ 16 lighter vs Wisconsin).
"one-World Logistics" · California →
WHOLESALE-BASIC · MEGA-BOOK · POLE
LARGEST-distance ABS(wholesaler_count) pole: California holds 9,346 wholesalers (Δ 8,906 vs Wisconsin's DENSE-BOOK).
Wisconsin permit board · DENSE-BOOK →
WHOLESALE-BASIC · DENSE-BOOK
Esser Distributing Company, INC. sits in Wisconsin's DENSE-BOOK wholesaler book (440 active) - open the state board after the ABS peers.
Three-tier system · WHOLESALE-BASIC →
WHOLESALE-BASIC · SOLO-CITY
Esser Distributing Company, INC.'s WHOLESALE-BASIC plate is the middle tier, state separation laws drive why wholesaler books dwarf the others.
Frequently asked questions
What permit does Esser Distributing Company, INC. hold?
Esser Distributing Company, INC. holds an active federal Wholesaler Basic Permit issued by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB), permit number WI-P-3232. Wholesaler Basic Permits cover the three-tier middle lane (38,957 nationwide).
Where is Esser Distributing Company, INC. located?
Esser Distributing Company, INC.'s permit premises is in Cross Plains, Wisconsin (Dane County), ZIP 53528. Wisconsin holds 440 wholesaler permits - the 24th most of any state.
How should I verify Esser Distributing Company, INC.'s permit?
Cross-check permit number WI-P-3232 against the TTB Public Permit Search and confirm the wholesaler class matches your use case. This page reflects the September 2026 FOIA List of Permittees extract; status can change between vintages.
Reading a dense book wholesaler plate
Esser Distributing Company, INC.'s WHOLESALE-BASIC plate sits in Wisconsin's DENSE-BOOK wholesaler book (440 active, state #24 nationally). A Wholesaler Basic Permit sits in the three-tier middle lane between producers/importers and retailers; state franchise and separation laws still govern who may buy from this holder.