WHOLESALE-BASIC · Lake Geneva, Wisconsin
Happy Ending Cocktail CO., LLC
Federal alcohol Basic Permit on file with the TTB.
- WHOLESALE-BASIC
- TTB plate
- Active
- Status
- DENSE-BOOK
- Wisconsin book
- PAIR-CITY
- Lake Geneva crowd
The record
Happy Ending Cocktail CO., LLC holds an active federal Wholesaler Basic Permit (WI-P-21277), with premises in Lake Geneva, Wisconsin.
- WI-P-21277
- federal permit number
- WHOLESALE-BASIC
- TTB class plate
- DENSE-BOOK
- Wisconsin wholesaler book
- PAIR-CITY
- wholesalers crowd in Lake Geneva
Source: TTB FOIA List of Permittees, September 2026.
- WHOLESALE-BASIC
- DENSE-BOOK
- PAIR-CITY
- STATE-#24
Not legal advice · see methodology.
Permit & location
| Permit class | Wholesaler |
|---|---|
| Status | Active |
| Federal permit no. | WI-P-21277 |
| City | Lake Geneva |
| ZIP code | 53147 |
| State | Wisconsin |
| Federal regulator | Alcohol and Tobacco Tax and Trade Bureau (TTB) |
How Happy Ending Cocktail CO., LLC fits in Wisconsin
440
wholesaler permits in Wisconsin · DENSE-BOOK
#24
of 52 states for wholesalers
995
all permits in Wisconsin · DENSE-BOOK
Wisconsin carries 440 wholesaler permits — the largest FAA class at 38,957 holders nationwide. Happy Ending Cocktail CO., LLC in Lake Geneva sits in the middle tier; 995 combined permit rows are on file for Wisconsin.
Wisconsin's wholesaler book vs every state
Where Wisconsin's 440 active wholesalers rank among all states, the cohort Happy Ending Cocktail CO., LLC belongs to
440 24th of 52 higher than 28 of 52 states
States, banded by wholesaler permit count
Each bar is a band; taller bars hold more states. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source TTB FOIA List of Permittees, aggregated by state · September 2026
Read with Happy Ending Cocktail CO., LLC
ABS(wholesaler_count) peers first (same permit class, other states), then a LARGEST-distance pole and a class-branched guide, not a fixed Related strip.
Paul Sutton Bourbon · Kentucky →
WHOLESALE-BASIC · DENSE-BOOK
ABS(wholesaler_count) peer: Kentucky 436 wholesalers (Δ 4 lighter vs Wisconsin).
'merican Mule, INC. · Connecticut →
WHOLESALE-BASIC · DENSE-BOOK
ABS(wholesaler_count) peer: Connecticut 432 wholesalers (Δ 8 lighter vs Wisconsin).
A & a Market · Maine →
WHOLESALE-BASIC · DENSE-BOOK
ABS(wholesaler_count) peer: Maine 424 wholesalers (Δ 16 lighter vs Wisconsin).
"one-World Logistics" · California →
WHOLESALE-BASIC · MEGA-BOOK · POLE
LARGEST-distance ABS(wholesaler_count) pole: California holds 9,346 wholesalers (Δ 8,906 vs Wisconsin's DENSE-BOOK).
Wisconsin permit board · DENSE-BOOK →
WHOLESALE-BASIC · DENSE-BOOK
Happy Ending Cocktail CO., LLC sits in Wisconsin's DENSE-BOOK wholesaler book (440 active) - open the state board after the ABS peers.
Three-tier system · WHOLESALE-BASIC →
WHOLESALE-BASIC · PAIR-CITY
Happy Ending Cocktail CO., LLC's WHOLESALE-BASIC plate is the middle tier, state separation laws drive why wholesaler books dwarf the others.
Other wholesalers near Lake Geneva
Nationwide wholesalers in similarly dense permit cities
Nationwide wholesalers outside Wisconsin with comparable city books — Happy Ending Cocktail CO., LLC's wholesaler plate is compared on permit-holder density, not production volume.
Similar city permit density
Nearest cross-state wholesalers by city permit-holder count (11 holders in Lake Geneva).
Similar city wholesaler count
Nearest cross-state wholesalers by city wholesaler count (5 here).
Frequently asked questions
What permit does Happy Ending Cocktail CO., LLC hold?
Happy Ending Cocktail CO., LLC holds an active federal Wholesaler Basic Permit issued by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB), permit number WI-P-21277. Wholesaler Basic Permits cover the three-tier middle lane (38,957 nationwide).
Where is Happy Ending Cocktail CO., LLC located?
Happy Ending Cocktail CO., LLC's permit premises is in Lake Geneva, Wisconsin, ZIP 53147. Wisconsin holds 440 wholesaler permits - the 24th most of any state.
How should I verify Happy Ending Cocktail CO., LLC's permit?
Cross-check permit number WI-P-21277 against the TTB Public Permit Search and confirm the wholesaler class matches your use case. This page reflects the September 2026 FOIA List of Permittees extract; status can change between vintages.
Reading a dense book wholesaler plate
Happy Ending Cocktail CO., LLC's WHOLESALE-BASIC plate sits in Wisconsin's DENSE-BOOK wholesaler book (440 active, state #24 nationally). A Wholesaler Basic Permit sits in the three-tier middle lane between producers/importers and retailers; state franchise and separation laws still govern who may buy from this holder.