WHOLESALE-BASIC · Alamogordo, New Mexico
Heart of the Desert, INC.
Doing business as Heart of the Desert. Federal alcohol Basic Permit on file with the TTB.
- WHOLESALE-BASIC
- TTB plate
- Active
- Status
- STEADY-BOOK
- New Mexico book
- SOLO-CITY
- Alamogordo crowd
The record
Heart of the Desert, INC. holds an active federal Wholesaler Basic Permit (NM-P-15007), with premises in Alamogordo, New Mexico.
- NM-P-15007
- federal permit number
- WHOLESALE-BASIC
- TTB class plate
- STEADY-BOOK
- New Mexico wholesaler book
- SOLO-CITY
- wholesalers crowd in Alamogordo
Source: TTB FOIA List of Permittees, September 2026.
- WHOLESALE-BASIC
- STEADY-BOOK
- SOLO-CITY
- STATE-#39
Not legal advice · see methodology.
Permit & location
| Permit class | Wholesaler |
|---|---|
| Status | Active |
| Federal permit no. | NM-P-15007 |
| Operating name (DBA) | Heart of the Desert |
| City | Alamogordo |
| County | Otero |
| ZIP code | 88310 |
| State | New Mexico |
| Federal regulator | Alcohol and Tobacco Tax and Trade Bureau (TTB) |
How Heart of the Desert, INC. fits in New Mexico
162
wholesaler permits in New Mexico · STEADY-BOOK
#39
of 52 states for wholesalers
416
all permits in New Mexico · STEADY-BOOK
New Mexico carries 162 wholesaler permits — the largest FAA class at 38,957 holders nationwide. Heart of the Desert, INC. in Alamogordo sits in the middle tier; 416 combined permit rows are on file for New Mexico.
New Mexico's wholesaler book vs every state
Where New Mexico's 162 active wholesalers rank among all states, the cohort Heart of the Desert, INC. belongs to
162 39th of 52 higher than 13 of 52 states
States, banded by wholesaler permit count
Each bar is a band; taller bars hold more states. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source TTB FOIA List of Permittees, aggregated by state · September 2026
Read with Heart of the Desert, INC.
ABS(wholesaler_count) peers first (same permit class, other states), then a LARGEST-distance pole and a class-branched guide, not a fixed Related strip.
100k Gold Tequila Company, L.L.C. · District of Columbia →
WHOLESALE-BASIC · STEADY-BOOK
ABS(wholesaler_count) peer: District of Columbia 164 wholesalers (Δ 2 heavier vs New Mexico).
2 Acre Wine Company, LLC · Idaho →
WHOLESALE-BASIC · STEADY-BOOK
ABS(wholesaler_count) peer: Idaho 173 wholesalers (Δ 11 heavier vs New Mexico).
30 Out LLC · Delaware →
WHOLESALE-BASIC · STEADY-BOOK
ABS(wholesaler_count) peer: Delaware 178 wholesalers (Δ 16 heavier vs New Mexico).
"one-World Logistics" · California →
WHOLESALE-BASIC · MEGA-BOOK · POLE
LARGEST-distance ABS(wholesaler_count) pole: California holds 9,346 wholesalers (Δ 9,184 vs New Mexico's STEADY-BOOK).
New Mexico permit board · STEADY-BOOK →
WHOLESALE-BASIC · STEADY-BOOK
Heart of the Desert, INC. sits in New Mexico's STEADY-BOOK wholesaler book (162 active) - open the state board after the ABS peers.
Three-tier system · WHOLESALE-BASIC →
WHOLESALE-BASIC · SOLO-CITY
Heart of the Desert, INC.'s WHOLESALE-BASIC plate is the middle tier, state separation laws drive why wholesaler books dwarf the others.
Frequently asked questions
What permit does Heart of the Desert, INC. hold?
Heart of the Desert, INC. holds an active federal Wholesaler Basic Permit issued by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB), permit number NM-P-15007. Wholesaler Basic Permits cover the three-tier middle lane (38,957 nationwide).
Where is Heart of the Desert, INC. located?
Heart of the Desert, INC.'s permit premises is in Alamogordo, New Mexico (Otero County), ZIP 88310. New Mexico holds 162 wholesaler permits - the 39th most of any state.
How should I verify Heart of the Desert, INC.'s permit?
Cross-check permit number NM-P-15007 against the TTB Public Permit Search and confirm the wholesaler class matches your use case. This page reflects the September 2026 FOIA List of Permittees extract; status can change between vintages.
Reading this WHOLESALE-BASIC plate
Heart of the Desert, INC.'s WHOLESALE-BASIC plate (NM-P-15007) authorizes federal wholesaler activity in Alamogordo, New Mexico under the FAA Act. A Wholesaler Basic Permit sits in the three-tier middle lane between producers/importers and retailers; state franchise and separation laws still govern who may buy from this holder.