WHOLESALE-BASIC · Madison, Wisconsin
General Beverage Sales Company
Doing business as Master Imports. Federal alcohol Basic Permit on file with the TTB.
- WHOLESALE-BASIC
- TTB plate
- Active
- Status
- DENSE-BOOK
- Wisconsin book
- BUSY-CITY
- Madison crowd
The record
General Beverage Sales Company holds an active federal Wholesaler Basic Permit (WI-P-3245), with premises in Madison, Wisconsin.
- WI-P-3245
- federal permit number
- WHOLESALE-BASIC
- TTB class plate
- DENSE-BOOK
- Wisconsin wholesaler book
- BUSY-CITY
- wholesalers crowd in Madison
Source: TTB FOIA List of Permittees, September 2026.
- WHOLESALE-BASIC
- DENSE-BOOK
- BUSY-CITY
- STATE-#24
Not legal advice · see methodology.
Permit & location
| Permit class | Wholesaler |
|---|---|
| Status | Active |
| Federal permit no. | WI-P-3245 |
| Operating name (DBA) | Master Imports |
| City | Madison |
| County | Dane |
| ZIP code | 53719 |
| State | Wisconsin |
| Federal regulator | Alcohol and Tobacco Tax and Trade Bureau (TTB) |
How General Beverage Sales Company fits in Wisconsin
440
wholesaler permits in Wisconsin · DENSE-BOOK
#24
of 52 states for wholesalers
995
all permits in Wisconsin · DENSE-BOOK
Wisconsin carries 440 wholesaler permits — the largest FAA class at 38,957 holders nationwide. General Beverage Sales Company in Madison sits in the middle tier; 995 combined permit rows are on file for Wisconsin.
Note: this business's name suggests an importer operation, but its TTB record on file classifies this specific permit as a Wholesaler -- a business can legally hold more than one permit class (for example, a winery producing brandy to fortify wine needs a separate Distilled Spirits Plant permit). This page reflects the permit class TTB assigned to permit number WI-P-3245 specifically, which may not be the business's primary product line.
Wisconsin's wholesaler book vs every state
Where Wisconsin's 440 active wholesalers rank among all states, the cohort General Beverage Sales Company belongs to
440 24th of 52 higher than 28 of 52 states
States, banded by wholesaler permit count
Each bar is a band; taller bars hold more states. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source TTB FOIA List of Permittees, aggregated by state · September 2026
Read with General Beverage Sales Company
ABS(wholesaler_count) peers first (same permit class, other states), then a LARGEST-distance pole and a class-branched guide, not a fixed Related strip.
Paul Sutton Bourbon · Kentucky →
WHOLESALE-BASIC · DENSE-BOOK
ABS(wholesaler_count) peer: Kentucky 436 wholesalers (Δ 4 lighter vs Wisconsin).
'merican Mule, INC. · Connecticut →
WHOLESALE-BASIC · DENSE-BOOK
ABS(wholesaler_count) peer: Connecticut 432 wholesalers (Δ 8 lighter vs Wisconsin).
A & a Market · Maine →
WHOLESALE-BASIC · DENSE-BOOK
ABS(wholesaler_count) peer: Maine 424 wholesalers (Δ 16 lighter vs Wisconsin).
"one-World Logistics" · California →
WHOLESALE-BASIC · MEGA-BOOK · POLE
LARGEST-distance ABS(wholesaler_count) pole: California holds 9,346 wholesalers (Δ 8,906 vs Wisconsin's DENSE-BOOK).
Wisconsin permit board · DENSE-BOOK →
WHOLESALE-BASIC · DENSE-BOOK
General Beverage Sales Company sits in Wisconsin's DENSE-BOOK wholesaler book (440 active) - open the state board after the ABS peers.
Three-tier system · WHOLESALE-BASIC →
WHOLESALE-BASIC · BUSY-CITY
General Beverage Sales Company's WHOLESALE-BASIC plate is the middle tier, state separation laws drive why wholesaler books dwarf the others.
Other wholesalers near Madison
Nationwide wholesalers in similarly dense permit cities
Nationwide wholesalers outside Wisconsin with comparable city books — General Beverage Sales Company's wholesaler plate is compared on permit-holder density, not production volume.
Similar city permit density
Nearest cross-state wholesalers by city permit-holder count (55 holders in Madison).
Similar city wholesaler count
Nearest cross-state wholesalers by city wholesaler count (28 here).
Frequently asked questions
What permit does General Beverage Sales Company hold?
General Beverage Sales Company holds an active federal Wholesaler Basic Permit issued by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB), permit number WI-P-3245. Wholesaler Basic Permits cover the three-tier middle lane (38,957 nationwide).
Where is General Beverage Sales Company located?
General Beverage Sales Company's permit premises is in Madison, Wisconsin (Dane County), ZIP 53719. Wisconsin holds 440 wholesaler permits - the 24th most of any state.
How should I verify General Beverage Sales Company's permit?
Cross-check permit number WI-P-3245 against the TTB Public Permit Search and confirm the wholesaler class matches your use case. This page reflects the September 2026 FOIA List of Permittees extract; status can change between vintages.
Reading a dense book wholesaler plate
General Beverage Sales Company's WHOLESALE-BASIC plate sits in Wisconsin's DENSE-BOOK wholesaler book (440 active, state #24 nationally). A Wholesaler Basic Permit sits in the three-tier middle lane between producers/importers and retailers; state franchise and separation laws still govern who may buy from this holder.