Wisconsin Alcohol Producers

What the Data Shows for Wisconsin

According to the federal Alcohol and Tobacco Tax and Trade Bureau (TTB) permittee registry, Wisconsin hosts 316 active alcohol producers — 182 breweries, 65 distilleries, 34 wineries, 20 importers, and 15 wholesalers. That works out to roughly 5.4 producers per 100,000 residents, a per-capita rate that reflects how deeply the beverage economy is embedded in Wisconsin's broader business mix. Every record on this page comes from a single federal source of truth — each producer must hold a valid TTB Basic Permit, Brewer's Notice, or Distilled Spirits Plant (DSP) registration to legally operate.

Permit momentum matters more than raw totals. Wisconsin added 24 new federal permits in 2024 and 0 in 2023 — a leading indicator of whether the state's craft beverage sector is expanding or consolidating. Milwaukee currently concentrates the most production in the state with 130 active licensees, followed by Madison and Green Bay. City concentration often tracks historic transportation corridors, agricultural zones, and — for wineries in particular — AVA (American Viticultural Area) boundaries that predate modern state lines.

Federal permits are only the first layer. Every producer in Wisconsin must also satisfy state-level Alcoholic Beverage Control (ABC) rules governing licensing, taxation, three-tier distribution, and retail sale. NIAAA (National Institute on Alcohol Abuse and Alcoholism) separately tracks per-capita consumption and health outcomes, which is why counts of producers alone do not describe total alcohol exposure in the state. For a complete regulatory picture, cross-reference the TTB records below with your state ABC's licensee database — they should agree on identity, but state records include details (retail on/off-premise, tax class) that federal permits omit.